Social Media


Join the discussion on January 31st from 16:00 to 17:30 UTC (Check your time zone) Register Here With the takeover of Twitter by Elon Musk and the slow erosion of trust that users are experiencing with Meta platforms (Facebook, Instagram, etc.), corporate social media is in decline. Not to mention […]

Corporate Social Media is in Decay: What Should Non-Profits Do?   Recently updated !


The listening cycle series has been co-written by Jessica Steimer, who has been helping non-profits use social media more effectively as part of her work with Aspiration. Jess rocks! Find her on twitter @JSteim. You can also find a version of this article on the Aspiration Social Source Commons Blog. […]

The Listening Cycle, Part II


We co-wrote The Listening Cycle with Jessica Steimer, who has been helping non-profits use social media more effectively as part of her work with Aspiration. Jess rocks! Find her on twitter @JSteim. You can also find a version of this article on the Aspiration Social Source Commons Blog. Social media […]

The Listening Cycle, Part I



As I mentioned in my post, Lessons from the Road one of my favorite training exercises is the spectrogram, and no one runs it better than Gunner from Aspiration.  You can find a detailed description of how he does it here: http://facilitation.aspirationtech.org/index.php?title=Facilitation:Spectrogram_Facilitator_Notes (Note on both those links – you will get […]

Rocking the Spectrogram


Since starting up my own blog, I’ve developed an obsession with checking my webstats.  I average about 30 unique visits a day, which I think is quite healthy.  My audience could be broadly defined as people who are interested in technology capacity building for grassroots advocacy with marginalised communities.  I […]

My Blog Post is on Digg, Now What?


I was recently in Kiev, for Tactical Studios, running a training on Social Media for the Eurasian Harm Reduction Network, GIZ and Deutsche AIDS-Hilfe. To be fair, not everyone in the training was a drug user – there were advocates from a variety of different marginalised communities that were being […]

What I Learned from Drug Users



Please note: a new version of this exercise is now available: Using the Spectrogram for Stakeholder Mapping and Power Analysis. Click here for Step 1: Stakeholders  or here for Step 2: The Half Wheel Now it’s time to build a pyramid using the post-it notes along with the annotations showing […]

The Half Wheel & The Pyramid: The Pyramid (Step 3 ...


Please note: a new version of this exercise is now available: Using the Spectrogram for Stakeholder Mapping and Power Analysis. Step 2. The Half Wheel See also: Step 1: Stake-holders or Step 3: The Pyramid Next, the participants should take a big piece of paper and draw a half wheel […]

The Half Wheel & The Pyramid: The Half Wheel (Step ...


Please note: a new version of this exercise is now available: Using the Spectrogram for Stakeholder Mapping and Power Analysis. Or Using Power Analysis to Identify Technology Tactics for your Campaign in Three Easy Steps. Background: Understanding how any technology that you use in campaigning functions as a tactic to […]

The Half Wheel & The Pyramid (Step 1 of 3)