Building stronger campaigns using design methodologies
This workshop is for any social change activist or advocate with a desire to build stronger campaigns by integrating stakeholder perspectives early in their strategies. It is being held just prior to the eCampaigning Forum in London at the same venue. There is also a page on the eCampaigning Forum website describing the training.
We will examine how to strengthen social change campaigns by applying the principles of user centred design employed by software/tech designers. User-centred design tries to optimise the development of a product around how users can, want, or need to use a product, rather than forcing the users to change their behaviour. For social change campaigners, user-centred design can be characterised as a multi-stage problem solving process that not only requires campaigners to analyse and foresee why stakeholders are likely to benefit and become involved in a campaign, but also to test the validity of their assumptions. You can see more on our approach to User Centred Design, here.
This training will utilise participatory methodologies employing interactive exercises designed to encourage peer learning and un-tap knowledge and experience. We strive to maximise dialogue, creativity and expertise exchange in order to build collaboration and solidarity for social change campaigns.
- How user driven development practices improve the likelihood of campaign success
- How to articulate a vision of success thats shows benefit and value to stakeholders
- Best practices for gathering information about users that can be applied in your campaign design